Why people like buying down and feather fillings from China?

By Evelyn Zhao
May. 14, 2022

China is rich in feather resources, accounting for about two-thirds of the world’s output. At the same time, the warmth of down is far better than that of other thermal products, with greater product advantages.

China is rich in feather resources, accounting for about two-thirds of the world’s output. At the same time, the warmth of down is far better than that of other thermal products, with greater product advantages. It is estimated that the warmth of down is 89.2%: the warmth of cotton is 83.9%. The warmth of synthetic fiber is 81.7%, which ensures that down products are the first in the competition of thermal products. At the same time, with the industrial transfer around the world, more and more countries have become importers of feather products, which also provides opportunities for China’s down products to export.

Compared with other countries in the world, China’s down penetration rate has great potential in the domestic market of Chinese feather products. At present, from the perspective of only a single index of down penetration rate, the potential of the domestic market is huge, with 12% in China, 70% in Japan, 45% in Germany, 35% in Europe and the United States, and 40% in Northern Europe. At the same time, the high down penetration rate in developed countries also reflects the demand for down in developed countries. Countries in these regions have a large market space. China is a major down producer and exporter, and will gradually develop into a feather.

China has a current population of 1.3 billion. In the next decade, China will not only be a major producer and exporter of down, but also become a major consumer of down products. The expansion of consumption will inevitably further promote the development of the down industry. In the future, the development of the feather industry must be driven by simultaneous internal and external demand. On the one hand, due to the great market potential brought about by the low down penetration rate in China, with the improvement of China’s residents’ consumption level and the growth of down penetration rate, domestic demand will drive the market to grow rapidly. The market is huge. The second is the export external demand market. Judging from the overall pattern of the world, China’s down production accounts for two-thirds of the world’s down production, so China will definitely become an exporter of down. From the down export data, we can see that China’s down exports have increased significantly since 2009. It increased from 27 million tons in 2009 to 41 million tons in 2016. We expect that the domestic and foreign market demand for down products will maintain a high-speed growth trend in the future. The incremental market brought about by the development of the domestic market and the export market driven by foreign demand will drive the rapid development of the down industry.

DATA FROM SINOLINK SECURITES

"I do not consider myself as a sales manager, and I consider myself as an artist to do everything extremely and perfectly because I believe I can make it. "

Evelyn Zhao

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